This article is what a Doctor would call MED. A minimum effective dose. Â You can spend the best part of forever building and tweaking a website. We like quick and dirty. Not like that. We want you to spend the minimum amount of time and money on getting an EFFECTIVE website online so you […]
Get Your Website Right Read More »
Imagine the scene:A lecture theatre at a Russell Group university (UK equivalent of Ivy League). We had been invited to run one of our training courses inside the university to help around 60 students and alumni get their ideas started. We’d been there since 10 am sharing the content which you’re about to read. It
The Golden Rules of Marketing Read More »
Most small businesses miss huge opportunities by focusing on the first sale only. This article will help you think of the 5th, 6th, and 7th sales and building a long term business. When we first started a business, we put so much effort into finding the first customer!We go out there and we give out
The three main reasons why people don’t get the results they want from their business are: Lack of focus on one idea.Lack of focus on the ideal customer.The size of the action they take is too small. Marketing is what you do to put your product/service in front of potential customers. Sales is what you
How to Think About Marketing Read More »
When is the WORST POSSIBLE time to have debt when you’re running a business?
At the beginning, when you have no customers, and it will take you 9 times longer than you think to get one.
You don’t need a business plan to start a business, you don’t need money and you definitely don’t want to be starting a business in debt. What you need is hope, confidence and a customer.
How to Start Without Spending Money Read More »
“What do you do?” is about job descriptions and activities that set you up to give the kind of answer that doesn’t sell what you do, it doesn’t motivate or inspire anyone (especially you). There is a better question…
The question that will really help is “Why are you doing it?”
We’ve met people making money by knitting on Facebook Live, playing video games, and making Christmas jumpers for dogs. It has never been more possible to make money doing what you love. In fact, it doesn’t matter what idea you choose; what matters is that it matters to you…and you FOCUS on it.
How to Choose a Business Idea Read More »
