Optimism is the essential ingredient in innovation.
– Intel co-founder Robert Noyce
It’s the right mindset for using AI in your business.
Maybe you think Artificial Intelligence is for tech people. Maybe you tried it once, got a strange answer and gave up. Or maybe you’re drowning in the hype, with a new tool every month.
People often assume the most important skill for an entrepreneur is creativity. At Rebel, we’ve found it’s something much less glamorous: execution. Doing it. AI just makes doing it faster than it’s ever been.
Cheaper, faster, in control
Daniel Angel runs Rebel Business School in Colombia and learned this the hard way.
He was launching an entrepreneurship programme and paid $300 for a logo and a website. A bargain. Then he tried to change something on the site.
He couldn’t.
The software was too hard to use, so he rebuilt the whole thing himself on Wix in a few weeks. Lesson learned.
On another project, improvements to an online learning platform for a foundation were quoted at $4,000 and three to four weeks. A no-code build did the job for $500 in three days.
When it comes to decision making for these projects, three questions came out of that, and they work on any tool:
Is it cheaper?
Is it faster?
Do you stay in control?
Tools like Wix let people build websites without writing code. AI has taken that further: describe what you want in plain English and it builds it. That’s vibe coding.
AI has a reputation for being difficult but today’s tools are good at understanding what you mean.
What about AI taking jobs?
Here’s our take: if you’re launching something new, use AI and other similar tools make your first sales and earn some revenue. Then, once you have the funds, hire a professional designer to level up your logo or website. Used this way, AI creates the income that creates the jobs.
Your free toolkit
- ChatGPT: logo and brand kit. Currently the strongest at making images.
- Gemini: Flyers and product pictures. A quick, free alternative.
- Lovable: Your landing page.
All three are free to start. The best tools are changing constantly, so treat this as a snapshot, not gospel.
Step 1: Logo and brand kit
On ChatGPT, keep the prompt simple: your business name, what it does, and a mood. “I want to create a logo for my new business called We Sleep, which helps people improve their sleep. Use cool colours related to a good night’s sleep.”
Then talk to it like a designer you trust: keep what you like, change what you don’t.
Export it from the Share menu. A file that looks black or chequered is transparent, which is exactly what you want for websites and flyers.
Then ask for a brand kit, and tell it not to change the logo. A brand kit is your logo, colours, fonts, values and usage guidelines in one place. Hand it to any AI tool and it knows what your brand looks like.
Creating a starter logo and brand kit together can take under ten minutes.
Step 2: A flyer you can send today
Tell the AI what you sell, attach your brand kit, and give it a call to action: the one thing you want people to do next, like texting you on WhatsApp. Run the same prompt in ChatGPT and in Gemini; the results differ every time. Then check the output for mistakes.
AI is quick. It isn’t proofreading for you.
If it looks a bit AI, use your own photos or attach an example you like. But the real test is response, not looks.
Send it to 10 people to get feedback before sharing with the world.
Who are your trusted 10 people?
Step 3: Product pictures and a banner
Not having professional photos is not an excuse to wait. Ask Gemini or ChatGPT to make pictures of your products, one at a time, plus a horizontal banner image with no text in it. You can also start from a real photo and let AI change the scene.
The product stays real; only the setting changes.
Step 4: A landing page in Lovable
A landing page is one page with everything someone needs to know about what you sell. Gather your logo, brand kit and pictures first, then write one complete prompt: the business, a banner with an inspirational line, your products with prices, a testimonials section and a call to action. Then add the best trick we know: attach a screenshot of a site whose look you love, as inspiration, not to copy.
Choose Plan mode before building. Lovable writes up how it will structure the page, which costs a credit or two, and the result is much better. Approve the plan and it builds in around five minutes.
Fix small things in the manual editor, which uses no credits. Save the chat for big changes, and batch them into one message. Then publish: it’s free, it’s optimised for mobile, and you get a live link to share. Connecting your own domain and removing the Lovable badge need a paid plan.
The free plan gives you 5 credits a day, capped at around 30 a month. A simple landing page used about three. Paid plans start at around $25 a month at the time of writing, so check Lovable’s pricing page before you pay anything.
What would your landing page show?
Bigger than a landing page
Here’s where it gets fun. The same approach has built a live data dashboard for a programme reaching more than 50,000 small shop owners, a classroom platform with its own AI assistant, and a personal finance tracker. A landing page is just the starting point.
Use AI responsibly
- Use other brands as inspiration, never directly copy.
- Only publish real testimonials. No clients yet? Leave the section blank.
- Check everything AI makes. It gets things wrong, like skipping important product details.
- Make sure product pictures match what customers will actually receive.
- If you plan to register your brand or logo, check nobody already holds a similar one, and read each tool’s terms for commercial use.
Go out and try. Do not be afraid to fail. Choose adventure over certainty.
If you’re a Rebel, you’re an experimenter. Pick one tool, one idea and one small thing to make, and do it today, not eventually.
Taking Action: Make something and share it
- Experiment with AI to get inspiration or create a prompt
- Create your flyer or landing page using Lovable, Canva or a tool of your choice
- Share it with your customers: the flyer with 10 people, the landing page with 20
No business idea yet? That doesn’t change the mission. Make one up, like we did, and see how it feels. Because business should be fun, be an experimenter.
Send it out, see what people say, then make the next version.
