92% of all internet searches happen on Google. Getting to the top of the google rankings for what your customers are searching for can be an incredible boost to your business. But is it even possible to do it? Should we be investing our valuable entrepreneurial energy and time into SEO and climbing the rankings, or should we just be paying for it as Ryan suggested in the last episode? In this episode Henry unpacks what he has learned working as a full-time web developer and then on SEO within Rebel Business School for the last 8 years. Let’s get practical with SEO.