Alan and Henry discuss the positives and negatives of the Rebel Business School so we can continue to learn, improve and better the company.
Note: This transcription has been generated with AI and there may be errors present.
How often do you take time to review? What’s going on with your business? How often do you take time to think about what’s going well, what’s not going well, what you should be doing, what you should stop doing, and what’s the best use of your time. I don’t think we as business owners spend enough time thinking about our business, because we get carried away in doing the stuff, Simon I, Henry, we get very excited about going and doing events, and we run the events, we present, we talk to people. But once we’re doing that, and we’re active in our business, we’re not thinking about how our business is being run. And what we really need to do is take the time out, to think about our business. So what I wanted to do today is give you a tool, we call it the current reality tool that we use to think about our business and plan what we do next. And it’s really simple. Basically, what you do is take a blank sheet of paper, or if you’re lucky enough to have a giant whiteboard, use one of those. Do a little two sided piece, and a plus and a minus. On the plus, you’ll write down what’s working for you. What’s working well, what’s really good about your business, who are your best customers? What’s really, really working well for you right now. But on the minus, you write down what’s not working? What’s the customers you having problems with? Where Aren’t you making money? What’s going wrong, and you have a look at exactly how your business or an area of your business is working at the moment. For us having had Jack on board and being three or so weeks into the YouTube experiment. We did this this morning with our YouTube channel. So what’s working with the YouTube channel, what’s not, the promotion is not working, we’re not doing enough of it. Oh, it’s working Jack’s organisation and the film and the different elements when we look through those, and then we use those to create the next actions. So what I want to give you right now is some questions to ask yourself, as you use the current reality tool, ask yourself these questions about your business and see what comes from it. So the first question is, what’s your favourite or most profitable customer? Who do you love working with that pays you good money? Knowing that and thinking about what’s working with them, and what not what’s not can strengthen your relationship with them, and can help you to identify the type of customer you want to go for in the future. Second, is what do you most enjoy? Because if you’re enjoying a part of your business, and you’re making good money of it, do more of it. The third is what have you been putting off that you need to do? And I know when I asked myself this question, what have you been putting off, lots of things jumped to mind that I know I should have done? There’s a bit that I should have written. I should have written it months ago, but I’ve been putting it off because I’ve been doing other stuff while you’ve been putting off that you need to get done. The next one is what should you stop? And this comes from Zero Based Thinking, given where you are now, what’s not working? And what do you just need to cut out and stop? If it’s not working for you. Just stop it. If you stop it, that gives you more time to be able to do what you’ve been putting off what you enjoy and find more customers that you’re looking for. So what are you doing right now that isn’t working? That you can just stop the final question based on all of this review and looking at your business, what you need to do next. So you’ve had some thoughts about what’s working, what’s not working, and that should drive action. It’s all about the action you take. But this thinking process that we given you today will help you to think through your business and then work out what to do next.