How to Get to the Top of Google

This is part of our SEO Series with Koozai. New Episodes every Wednesday. Together we give you the tips to level up your website and help get you to the top of Google. More on Koozai:


Note: This transcription has been generated with AI and there may be errors present. 


What’s the top three things that a startup can do to get itself listed on Google? And so, as I was sort of mentioning earlier, can you definitely want your sort of Google My Business, if we’re talking small businesses, Google My Business, definitely the way to go down. And Google’s also focusing quite heavily now on mobile. You want a mobile friendly website, I know a lot of sort of style websites that are templates you get are naturally mobile responsive. But you want to make sure that you don’t want to just grab a template from from, from a site and just, you know, whack it on your site and be like, yeah, that’s, that’s good enough, you want to go through the process. So you imagine your user going through and experiencing what they would experience, even if it’s a case of, you know, the Contact Us button doesn’t actually click through all the forms on Submit, and you won’t know that’s happening until you do it yourself. Or you will have his, you know, no conversions. And you’ll be like, What is going on until you until you go through that process, you won’t know that that’s happening. So I recommend from a sort of the top three things, definitely look at your mobile usability of your website. Because that’s, that’s also a ranking factor in Google. So say, if you are a local business, mobile is very local focused. So naturally, improving your usability will help you climb the rankings, because a lot of established websites, a lot of them still don’t have mobile responsive websites, which is absurd to me to be honest, because we’re sort of in the age of mobile now. So you might even be getting ahead of your audience stablish competition, and you stand a chance and sort of getting in the way there. And, and similarly to what I said earlier, get your sort of your your social profiles and dominate page one for your brand terms. So when you’ve established yourself, say across social, if people have seen you on another website, and have mentioned to you either, okay, I’ll search that brand. And if you’ve got so many different sort of term, different sort of websites ranking for your brand name, then it won’t be clear where they should go. So securing those local profiles and those social profiles and making sure your website is optimised. Sort of the best way to go about doing that. So dominate page one I would recommend for the local profiles and stuff like that. mobile usability, make sure that is sort of refined, so you’ve got a good chance in ranking quite highly in the mobile search results, especially useful if you’re local, and securing those security that Google My Business listing. Luke, how often should I be updating my SEO all the time? And SEO isn’t a thing that you just do the once and you’d expect it to climb the rankings and then you’re there forever? It’s you mean I can’t do it for 10 minutes and then move on with my absolutely not, no.