How Do Hyperlinks Affect SEO?

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Note: This transcription has been generated with AI and there may be errors present. 


So look, how does my page hyperlinks and my image links affect the SEO on my website.

So, as I mentioned earlier when it comes to crawling the website, so say you’ll start a business, you’ve got a website as for Google, to identify the pages across your website, you need to link between the pages. So as I say, if you’ve, I like to imagine, website like a bit of a tree like a family tree, so you’ve got your homepage, and then underneath that you’ve got your category pages, sub category pages, gradually works down like that. And that’s the typical sort of website structure. Without linking between the homepage and category pages, you’re not going to find the sub category pages. As far as when it comes to authority. The homepage tends to be the pole for authority. So authority is built by backlinks pointing to your website or outbound links pointing to authoritative websites. But the homepage, you know, when people refer to your business, they’re likely to be like, you know, WWE, like Kate naked, okay, UK, for example. So that tends to hold all the authority, if you don’t build those hyperlinks or those image links to different parts of your website, you’re not spending authority. And it’s just your homepage, that stands a chance in ranking for competitive keywords that you’re mapping to that page. Whereas these little pages down here, they don’t stand a chance because they don’t have no authority. And Google doesn’t see that as a credible source.

So really, the backlinks, the hyperlinks should be spread across all levels of the page. And we shouldn’t just focus on the homepage.

Yeah, I mean, obviously, you want to, as with everything, have the user in mind, whenever you’re building, the backlink, don’t be like, you know that the homepage, actually, I want this page, this random blog that I’ve written that actually has no relevancy on the content of my homepage, to be linked to from my home page, it’s not going to help your user don’t put that link there. But what you want to make sure is there are links existing through your website. And one rule of thumb that I always have is I never have a page that’s five clicks away the maximum, you want to get to the deepest part of your website in at least four clicks. And obviously, sometimes that’s not possible. If you’ve got a huge blog, it’s very difficult. That’s where pagination comes into it. That’s a completely different conversation. But you want to make sure that for someone to get to your homepage to one of your products, it needs to be four clicks. Because the more links, a call has to go through, the less authority that’s carried. So you sort of want to make sure you consolidate and you know, review your internal linking, make sure that you aren’t holding a tonne of links on one page. And actually, there’s next to no links on the next page because it’s all your authority is sitting there spread it across evenly sort of shadow. So to say,

share the love, share the love. So look, we’ve got an audience full of people who are starting small businesses that working on their websites, and they’re working hard to get them up the Google rankings to make sales and grow their business. If you had some closing thoughts for the audience, or would they be.